Car Audio is one of those unique product categories its owners always seem to be in need of upgrading. By the time you’ve selected and installed your new system, there is already a better amplifier, or a more efficient subwoofer, or a head unit with more advanced features available. While some vehicle owners are quite satisfied with the stock factory stereo that came installed at the point of purchase, for others it’s a hobby in need of perpetual amendment and improvement. And there is certainly no lack of upgrades, as new and exciting products hit the store shelves with predictable regularity.

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Let’s look at opportunity cost. This is a basic economic principle defined as the loss of potential gain from other alternatives when one alternative is chosen. You walk into a prestigious jewelry salon and find that wedding ring of your dreams, for $5000. While most people might not second-guess putting a ‘price’ on something as special as a wedding, the reality of the matter is that if you spend $3000 on one instead, you’ll have $2000 of potential resources to allocate to something else – like the catering, or the reception hall, or the honeymoon!

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